I’m working on an epic post about 21st century trends (digital, agrarian) and church life (mostly not digital and agrarian enough). It’s 1200 words long and growing.
But Easter is only a week away! And that means time is running out for you to make use of the Acts 8 Movement’s Easter Invitation Video.
Did you know Acts 8 released a director’s cut version last week? After I watched it, I had to find a tissue so I could go to a meeting without mascara rolling down my face. Something about hearing the good news of God’s love in languages spoken around the globe just did me in. In a good way.
Here’s the director’s cut:
There are so many ways to use this free video and/or the original version. Here are some:
For disciples making disciples:
1. Post the video on your personal Facebook page.
You could write, “Friends who wonder how a person like me can be Christian, you might like to watch this to learn more about what I believe.” I wondered how anyone could make sense of Christianity for quite a few years. It would have been great to stumble across this video.
Or, you could write, “Looking for a community of faith? You’re welcome to join me for worship this Easter at [your church name and time of the service you’re attending]”
You aren’t shoving your faith down anyone’s throat. You’re educating and welcoming. They can keep scrolling if they aren’t interested.
2. Email the video to a Christian friend of yours who could use some encouragement.
A Christian of any denomination will likely be uplifted by this video. Either the all-English or the multi-lingual video carries the message of hope in Christ. On dark days, that message is needed.
3. Show it to your kids or grandkids.
If your younger generation is anything like mine, they are familiar with YouTube. Usually they’re not watching faith-based content. It’s a minute of their life for an eternal purpose.
For churches and church leaders:
1. Embed it on your church’s website.
Do you have a website? Are you sharing information about your Easter services there? (I hope so.) Include the video in your Easter invitation post/page. If you’re using WordPress, it’s really easy.
2. Email the YouTube link to your congregation.
You could email it simply as inspiration. Or, you could add some text like, “Would you be willing to share this video and invite someone to our Easter service? You can share it using social media or simply by copy/pasting the link into a new email. You may know someone who needs to hear that God’s love conquers all things. If you do, please invite them to be nourished at Christ’s table this Easter. Our services are [time of Easter worship experiences]”
3. Show it to a formation class.
I used the Ash Wednesday video to introduce Ash Wednesday to a high school youth group. It would be easy to use the Easter video the same way. Show the multi-lingual video, then invite the class to share what stood out for them in the video; it’s an easy and engaging introduction to an Easter formation lesson.
4. Download the original file from the Acts 8 Movement site, upload it to your church Facebook page, and boost it as an ad.
You already knew that, right? After all, there’s a tutorial explaining exactly how to do it. Make sure you add text that tells when your church holds Easter services.
Don’t worry about thanking the Acts 8 Movement for the video! The best thanks is using it to invite people to worship God this Easter.
5. Collaborate with other Episcopal churches in your region on a shared Facebook ad.
A group of churches could put up a shared Facebook advertisement, pooling their dollars to reach a larger audience. This would require someone with video editing skills to splice in service information at the end of the video. Probably best attempted by churches which already have a shared communications strategy.
Let’s talk about how this worked…
Frank Logue and I are teaming up to try another new thing: a live videochat with multiple voices using the new Blab platform. We’re hosting a Blab on Tuesday, March 29 to talk with one another and hear about your experience with video and Facebook evangelism. We’re planning to talk for about half an hour, from 12:30 to 1pm Eastern. We’ve never done this before, but the new Blab platform is growing fast and we’re interested in learning how it works. Please join us! Click here (you’ll need a Twitter handle).
Or, just take the survey.
I’m still taking email addresses to run a survey after Easter to learn more about how best to do video-based Facebook evangelism. If you are using the video in a boosted Facebook post, please sign up to participate below.