Before Christmas, I customized my first video and created my church’s first Facebook ad, using a gift video from the Acts 8 Movement. (Full disclosure: I am active with the Acts 8 Movement and knew the video was in the works.) I made screen recordings while I did it in case anyone else wanted to try it too, and posted a tutorial.
My theory at the time: if I can do this, so can you! Never done it before? Yeah, me neither.
Christmas came and went. The ad cost $19.48 which I paid. A few weeks into January, I realized I owed you some followup. So I went and got St. Andrew’s attendance book.
I was astonished to discover that there was an actual measurable difference between Christmas attendance in 2015 and any other year in the past five. Thirteen percent increase over last year; higher attendance than any in the five prior.
(Remember, this matters because we count human beings in church. Human beings worship God and create community when they come together for common worship. We pay attention to attendance figures because we care about people.)
There was only one logical conclusion: we have to try this again.
And guess what? In two weeks, it will be Ash Wednesday. The Acts 8 Movement has published another customizable video. It’s beautiful. Here is the standard version:
And once again Acts 8 has provided the downloadable file for you – so you can easily make a customized video with your church’s worship times.
There are so many ways you could use this video in your ministry:
- You could customize a video with your service times and post it on your church’s website.
- You could customize a video with your service times and create a Facebook ad.
- You could create a Facebook ad using a link to the YouTube video.
- You could share the YouTube ad on your personal Facebook feed.
I am sure you can think of more!
The last time the Acts 8 Movement offered an ad like this, I gave you a tutorial on
- how to customize it with your service times
- turn that customized video into a Facebook ad
Now I’m here to do it again, plus one more thing:
3. I want you to help us all learn more together.
I said in the last post that we needed more experiments. But there’s no point doing experiments unless we’re actually collecting and sharing outcomes. So let’s do that.
Below this post there is an opt-in form. If you give me your email, I will send you a survey during Lent asking about how you used the video on Facebook and if you saw a change in attendance. If more than 5 people fill out the survey, I’ll publish the results and email you so you don’t miss it. Then we can all learn from that experience as we get ready for Easter.
Because there will be an Easter video from the Acts 8 Movement also.
I advise you to get started using these resources in your ministry now because everything is easier the second or third time you do it.
Easter is a time when every church is in the business of proclaiming resurrection. Be more ready to proclaim resurrection at Easter by inviting people to observe a Holy Lent, beginning with Ash Wednesday.
Without further ado, here’s how you customize the Ash Wednesday ad to include your church’s service times (on a Mac):
[Updated] And in response to requests, I’m delighted to share that Brendan O’Sullivan Hale has provided a tutorial on doing the same on a Windows computer:
Once you’ve customized your vide, here’s how you make a Facebook ad with it:
But remember! You don’t have to customize this video to make a Facebook ad. If you want to, you can create a post on your church’s Facebook page (your church has a Facebook page, right?), include a link to the YouTube version of this video and boost that. Use the video that shows you how to make a Facebook ad to help you turn your regular post on Facebook into a boosted post that reaches more people.
Also, if you need a Spanish version or an Instagram version, those are available at the Acts 8 Movement site.
Remember – if you are using the Acts 8 Movement video for Facebook advertising, give me your email address below so we can all learn together. And thank you!